Robert Downey Jr.’s Broadway debut in Ayad Akhtar’s play at Lincoln Center’s Vivian Beaumont Theater has taken the theatre world by storm. The play, directed by Bartlett Sher, featuring Downey as a Pulitzer runner-up author who becomes infatuated with Artificial Intelligence, has garnered significant attention and success. Last week, all four previews sold out, grossing an impressive $746,230.
The box office success of this new production is notable, especially considering the average ticket price of $170.37. This is a remarkable achievement, particularly in the subscription-heavy Lincoln Center Theater. The production joins the ranks of other sell-out shows on Broadway, such as The Roommate, Oh, Mary!, and The Outsiders.
Despite the success of individual productions, Broadway as a whole saw a slight decline in box office numbers for the week ending on September 8, with total earnings of $25,461,584. However, the slight decrease of less than 10% can be attributed in part to the semi-annual 2-for-1 Broadway Week promotion running during the same period.
In the larger context of the current Broadway season, the industry is faring well. As of the 16th week of the 2024-25 season, Broadway has grossed $507,011,808, up approximately 7% from the previous year. Total attendance has also increased, with 4,045,646 people having attended Broadway shows so far this season.
Robert Downey Jr.’s Broadway debut has been a resounding success, with strong box office numbers and sold-out previews. This production is just one example of the vibrant and thriving theatre scene on Broadway, showcasing the talent and creativity that continues to captivate audiences. With the current season showing overall growth and positive trends, the future looks bright for Broadway and its dedicated theatre community.