The ever-evolving film industry has always been a barometer for cultural trends, and as we head into CinemaCon 2023, it is clear that the ecosystem is on the rebound. Taking place from March 31 to April 3 at the iconic Colosseum of Caesars Palace, this year’s convention bodes well for the theatrical exhibition business, with no studio sitting out despite the tumult of recent years, including labor strikes and the lingering impacts of the COVID-19 pandemic. This year’s presentations are not just a testament to the resilience of the industry but also an exciting sign of collective vigor.
This year marks a significant milestone for CinemaCon, as Amazon MGM Studios will present for the first time since their merger—a moment that symbolizes a shift from traditional studio representations to a new breed of filmmaking conglomerates. Historically, MGM has participated sporadically, primarily under the leadership of Michael DeLuca and Pam Abdy. In contrast, Amazon’s previous involvement was limited to informal presentations. By integrating their display alongside other studios, they are signaling a broader commitment to the cinema’s revival.
Among the prominent studios participating are Lionsgate, Universal Pictures, Paramount Pictures, and Warner Bros. Motion Picture Group. The fact that all major players will be present speaks volumes about the industry’s optimism. Each studio’s star-studded showcase is set to highlight upcoming films, an effort that embodies the intertwined destinies of filmmakers and theater owners alike.
Interestingly, Amazon MGM Studios stands out as the only streaming service to actively engage at CinemaCon, a noteworthy point as Netflix has notably abstained from joining the event due to its reluctance to engage in wide theatrical releases. On the other hand, Apple TV+ has opted for more limited exposure and has primarily utilized the opportunity to promote its projects during other studios’ presentations. This distinction illustrates the diverging paths taken by streaming services versus traditional studios, reflecting broader shifts in audience preferences and distribution strategies.
Michael O’Learly, NATO President and CEO, expressed optimism about the industry’s recovery, emphasizing that such participation signals a strong belief in the future of theatrical moviegoing. He stated, “Movie fans want to see the magic they make on the big screen,” reinforcing that movies with theatrical debuts are often more successful. This sentiment articulates a collective vision among studios and exhibitors: that cinema is not merely a viewing experience but a multi-dimensional art form that thrives in communal settings.
Mitch Neuhauser, CinemaCon Managing Director, further encapsulates this sentiment of gratitude towards all stakeholders within the industry—from filmmakers and stars to vendors and theater owners. This mutual respect within the cinematic ecosystem is crucial as the industry gears up for an exciting year ahead.
As we approach CinemaCon 2023, a renewed sense of partnership and purpose fuels excitement among attendees. With the anticipated showcase of films and collective aspirations of the studios, there is a palpable sense of enthusiasm about the future of cinema. The return of strong studio representation and the integration of streaming services like Amazon MGM reflect a critical turning point for the industry. What remains now is to translate this momentum into successful film releases that capture the imagination of audiences worldwide.