As the 2024 holiday season approaches, the cinematic landscape is experiencing diverse results. Major films have emerged from the top studios, but while some have captivated audiences, others are struggling to find their footing. Among the latter is Sony’s “Kraven the Hunter,” which, much like its performance in the United States, has garnered a lukewarm reception internationally. Although the film debuted in 60 markets, grossing a modest $15 million overseas and a total of $26 million globally, its anticipation failed to translate into ticket sales. The film’s erratic release schedule seems to have hampered its initial excitement, raising questions about its longevity in theaters.
Conversely, Disney continues to revel in box office success with its latest offerings, “Moana 2” and “Wicked.” These films have strategically positioned themselves within the pre-holiday window, attracting significant audiences. “Moana 2” has made an impressive impact, raking in an international weekend total of $57.2 million across 52 markets, bringing its worldwide earnings to a staggering $717 million. With a current domestic take of $337.5 million and $379.5 million from international markets, it is important to note the higher engagement trend seen in animation this year, with Disney’s animated films collectively earning $2.4 billion. It is poised to become the fourth highest-grossing film from Walt Disney Animation Studios, and its trajectory suggests a potential for reaching the coveted $1 billion mark.
Another noteworthy contender is Universal’s “Wicked,” which has successfully crossed the $500 million threshold globally. After earning $21.5 million from 81 international markets, the film demonstrates a solid international cume of $166 million. Its significant performances include a record-breaking opening for a stage musical in Germany and surpassing the $50 million mark in the UK. It is on track to become the largest non-sequel release of the year and is currently second only to “Mamma Mia!” in the ranking of stage adaptations, overtaking “Les Misérables.”
On the international front, the Indian film industry continues to assert itself with “Pushpa 2: The Rule.” This film has been a box office phenomenon, surpassing expectations domestically and internationally. Domestically, it has garnered an estimated $120 million, with global earnings reaching $147 million. This performance underscores the growing influence of regional cinema in the global box office arena, further diversifying the landscape.
As we delve deeper into the holidays, the disparity in film performance reiterates the unpredictable nature of box office results. While established franchises and animated films seem to have found their niche and audience approval, new entries like “Kraven the Hunter” serve as reminders that success is not guaranteed in this competitive environment. Looking ahead, it will be crucial for studios to understand audience preferences and market dynamics, especially as more titles prepare for their debut in the coming months. The blend of performance from major studios amidst the rise of regional sensations foreshadows an exciting yet uncertain conclusion to the cinematic year.