Huawei recently announced that they will be holding a product launch event on September 10th, just hours after Apple’s highly anticipated annual iPhone reveal. This move is seen as an attempt by the Chinese tech giant to steal the spotlight from its U.S. competitor. The event is scheduled for 2:30 p.m. Beijing time, which will coincide with the late evening of September 9th on the west coast of the United States, where Apple’s event is set to take place.
While Apple is expected to unveil its iPhone 16 lineup under the tagline “It’s Glowtime,” Huawei has remained tight-lipped about its own upcoming product launch. Richard Yu, the head of Huawei’s consumer and automotive technology group, teased the event by claiming that the company will introduce a “leading, innovative, and disruptive product.” Yu’s remarks on Weibo suggested that this product is something groundbreaking and ahead of its time, emphasizing that Huawei has transformed science fiction into reality after five years of investment.
Huawei, once dominating the global smartphone market, faced setbacks due to U.S. sanctions that restricted its access to cutting-edge semiconductors. Despite these challenges, the Shenzhen-based company managed to release new smartphones featuring advanced chips, surprising both policymakers in Washington and the tech industry. This year, Huawei continued its resurgence with the launch of another smartphone, enabling the brand to compete with Apple in China. Canalys research revealed that Huawei’s second-quarter smartphone shipments in China surged by 41% year-on-year, outpacing other top brands and causing Apple to lose its position among the top five smartphone vendors in the country by market share.
Huawei’s decision to schedule a product launch event immediately after Apple’s iPhone reveal demonstrates the brand’s ambition to stand out in the fiercely competitive tech market. With a promise of revolutionary products and impressive growth in the Chinese market, Huawei is poised to challenge Apple’s dominance and redefine the smartphone industry landscape.