Pepsi recently launched a new advertising campaign titled “Make Your Gameday Epic,” featuring the song “We Will Rock You” by Queen and starring Megan Thee Stallion. The campaign is tied to the upcoming Paramount sequel Gladiator II and aims to kick off the new NFL season in style. The TV spot features NFL superstars such
Entertainment
The first weekend of previews for The Roommate, featuring Patti LuPone and Mia Farrow, was a major success at the Booth Theatre. The play exceeded the theater’s capacity by playing to over 100% and brought in an impressive $315,873 for just four previews. The play, which explores the budding relationship between two vastly different women,
September has been waiting for a blockbuster hit for quite some time, and Warner Bros. seems to have delivered with the highly anticipated sequel, Beetlejuice Beetlejuice. The movie is expected to make a splash with a global opening estimated to reach $145M, with a domestic opening target of $100M-$110M. The buzz around the movie is
Edgar Wright’s iconic horror-comedy Shaun of The Dead recently made a comeback in theaters to celebrate its 20th anniversary. The film grossed an impressive $600k for the 3-day weekend and $720k for the four days, marking a significant achievement for a cult classic. Fans flocked to theaters to revisit the comic zombie-fest, starring Simon Pegg
The Labor Day weekend of this year seems to be heading towards a slow period, with the summer box office projected to total $3.6 billion according to Comscore. This disappointing performance can be attributed to a deliberate move by the studios to release fewer blockbuster movies this summer. Comparing this summer’s earnings to the previous
Universal Studios has officially announced the release date for the highly anticipated Pharrell Williams-Michel Gondry musical feature, Atlantis, which is set to hit theaters on May 9, 2025. The film is inspired by Williams’ childhood experiences at the Virginia Beach Atlantis Apartments back in the summer of 1977. This musical project promises to take audiences
As the summer months wind down and the fall season approaches, Broadway has seen a slight decline in total grosses. Last week’s numbers showed a decrease of approximately 10% from the previous week, bringing the total gross to $25,343,599. This decline can be attributed to a variety of factors, including the summer edition of Kids’
The sequel to Alien, Romulus, has been a major success at the international box office. In its sophomore session, the film added $41.6M overseas, bringing its offshore cume to $152.8M. With a global total of $225.4M through Sunday, Romulus is continuing to perform well. Particularly in China, the movie is overperforming and has become the
The latest box office numbers reveal underwhelming performances for new releases such as “Strange Darling” and “Between The Temples.” Despite the potential for success in the thriller and comedy genres, these films failed to attract a substantial audience. “Strange Darling,” a film about a twisted one-night stand that escalates into a serial killer’s murder spree,
The recent previews for Zoë Kravitz’s Blink Twice and Lionsgate’s The Crow have left box office analysts a bit underwhelmed with the projected single-digit openings. Despite having a star-studded cast including Channing Tatum, Blink Twice only managed to bring in $820K in previews, which is quite disappointing considering the $20M budget and positive critical reviews