After the remarkable success of the 2024 Olympics in Paris, the spotlight is now on Los Angeles as the city gears up to host the Summer Games in 2028. With high expectations set by the previous event, key stakeholders are confident that Los Angeles will rise to the occasion. Los Angeles Mayor Karen Bass expressed her concerns about the preparations for the upcoming Games, highlighting the need for extensive work to be done in the city. However, drawing from the experience of hosting the Olympics in 1984, Bass is optimistic about the city’s ability not only to meet the demands of hosting the Games but also to capitalize on the opportunities that come with it.
One of the major areas of focus for the LA 2028 Olympics is improving public transportation in the city. Mayor Bass emphasized the importance of minimizing car usage during the Games and encouraging spectators to utilize public transportation. This ambitious goal will require significant investments in bus and subway infrastructure, as well as collaboration with neighboring cities to facilitate the movement of attendees. Additionally, efforts are being made to address street homelessness by constructing new housing units and exploring innovative solutions to alleviate the issue. Discussions with local companies are also underway to adjust work schedules and delivery timings to reduce traffic congestion during the event.
LA 2028 President Casey Wasserman, who attended the Paris Games, highlighted the positive impact of the event and expressed his intention to build upon that success in Los Angeles. While no new permanent venues will be constructed for the Games, Los Angeles faces the challenge of utilizing its existing landmarks creatively. Wasserman cited the example of Paris showcasing iconic locations like the Eiffel Tower for beach volleyball, hinting at the potential to leverage famous landmarks in LA for Olympic events. The symbolic Olympic Torch handover ceremony at the Hollywood Sign demonstrated the city’s capability to merge its cultural heritage with the spirit of the Games.
Actress Jessica Alba, a member of the Los Angeles 2028 board of directors, emphasized the opportunity for the Games to spotlight the city’s rich cultural tapestry. From Hollywood glamour to fashion and culinary delights, the Olympics serve as a global platform to showcase the diversity of Los Angeles. Alba described LA as a “main character” in the Olympic narrative, underscoring the desire to position the city prominently during the event. The collective effort to leverage the city’s unique attributes and create a memorable experience for participants and spectators alike reflects the shared vision of showcasing LA on a global stage.
The road to the LA 2028 Olympics is paved with challenges and opportunities. As the city prepares to host the Summer Games, stakeholders are committed to overcoming obstacles such as infrastructure upgrades and maximizing the potential of existing landmarks. By harnessing the cultural richness of Los Angeles and presenting a compelling narrative to the world, the Games have the potential to leave a lasting legacy for the city and its residents. With careful planning and collaboration, LA is poised to deliver a memorable Olympic experience that celebrates the spirit of unity, athleticism, and innovation.