In a surprising turn of events at the box office, Blake Lively has once again triumphed over her husband, Ryan Reynolds. Lively’s film, “It Ends With Us,” which she not only starred in but also produced, raked in an impressive $5.5 million on Wednesday. This marked the third consecutive day that the romance drama, directed and starring Justin Baldoni, dominated the box office.
Despite facing tough competition from “Deadpool & Wolverine,” which brought in $5.3 million, “It Ends With Us” continues to hold its ground. Last weekend, the film captured second place with $50 million, trailing behind D&W’s $53.7 million. As the highly-anticipated film “Alien: Romulus” gears up to claim the top spot with a projected $40 million+, “It Ends With Us” is still expected to perform well with an estimated gross of $22 million. Some industry experts even believe that the film could exceed expectations and hold up even better.
Blake Lively’s expansive social media following of 50 million has undoubtedly played a significant role in propelling “It Ends With Us” to success. Additionally, the film’s source material, fueled by BookTok and written by popular author Colleen Hoover, has also attracted a dedicated fan base. While behind-the-scenes drama between Lively and Baldoni has generated buzz, it has not impacted the film’s performance at the box office. In fact, it has only added to the on-screen chemistry between the two stars.
“It Ends With Us” has also been a game-changer for the romance drama genre, which has seen a resurgence in popularity after being dominated by streaming platforms in recent years. In contrast, “Deadpool & Wolverine” from Disney/Marvel Studios, starring Ryan Reynolds and Hugh Jackman, has been a box office powerhouse with a total of $512.2 million. Some industry insiders even speculate that the film could surpass “Inside Out 2” as the highest-grossing movie of the year, given its impressive performance so far.
As the battle at the box office continues, Blake Lively’s “It Ends With Us” stands out as a shining example of success in the face of stiff competition. With strong performances, a dedicated fan base, and a captivating storyline, the film has managed to captivate audiences and defy expectations. As the summer movie season heats up, it is clear that Lively’s star power and the film’s compelling narrative have solidified its place as a box office contender.